Fieldbook Companion - 11 items found
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Fieldbook Companion - Bookshelf
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323 pages |
The chasm companion, a fieldbook to Crossing the chasm and Inside the tornado |
The Chasm Companion: A Fieldbook to Crossing the Chasm and Inside ...
This step-by-step fieldbook is organized around three major concepts: how high-tech markets develop, creating market development strategy, and executing go-to-market programs based on the strategy.
The Chasm Companion: A Fieldbook to Crossg the Chasm and Inside ...
In The Chasm Companion, The Chasm Group's Paul Wiefels presents readers with a new analysis of the ideas introduced in bestselling author Geoffrey Moore's classic books, Crossing the Chasm and Inside the Tornado, and focuses on how to translate...

: $87.76 

