who agrees with me: Music has become a product that survivies on branding and marketing strategies?

Modern day music has been absoultely commercialised. Every artist seems to want to sell more copies of their album and to keep their audiences engaged they come up with new looks and styles, fancy artwork, promotional activities, hard hitting lyrics with


Just like any product out there (whether it be a car or toilet paper) there is a certain amount of branding and marketing companies must do in order to create a successful product. We live in such a visual world that it takes more and more to grab our

Consumer Electronics Entice Fickle Consumers

More than 80 tablet computers similar to Apple's iPad are being introduced at the Consumer Electronics Show in Las Vegas, along with the ...

Investors fail to see the spark in Electric cars

We look at investor sentiment in the two main listed electric vehicle companies, Hong Kong based Byd (HKG:1211) and US based Tesla Motors (NASDAQ:TSLA) and contrast this against the conventional Automotive sector, including Great Wall Motor... With heavy reliance on government subsidies, huge capital outlays and a consumer appetite which fluctuates with the price of established substitutes can make for a fickle stock price and persistent high short interest. Electric cars have been tipped as the next big thing in green technology with investors keen to catch a ride on the switch away from established internal combustion engines. Both electric car companies have seen higher short interest than their conventional auto peers in the last three months (See Table).

Fickle Consumer - Bookshelf


Conceptual Issues in Consumer Behaviour The Indian Context
323 pages
Conceptual Issues in Consumer Behaviour The Indian Context

This customisation of the offering itself (if effective) is likely to be a strong driver of customer loyalty. "Fickle" Consumers There may be product ...

Consumer Electronics Put On Show for Fickle Consumers | Hawaii ...

They are also getting to play with the latest high tech toys, including Microsoft‘s motion-controlled gaming device Kinect, and miniature devices like a high definition camera worn on the wrist.   It comes loaded with Samsung’s media hub, which grants you access to thousands of TV shows and movies on the go.   And once you download it, you can share that content with up to five Samsung Galaxy devices,” he said. – More than 80 tablet computers similar to Apple’s iPad are being introduced at the Consumer Electronics Show in Las Vegas, along with the latest 3D TV sets and other gadgets. But handheld tablet computers are creating the most excitement, like one from Samsung – the Galaxy Tab – released two months ago. The industry trade show, which runs through Sunday, is generating excitement, but some consumers ask whether they want or need all the new gadgets....

Read more...

Milpitas VESL: Consumer Electronics Entice Fickle Consumers

More than 80 tablet computers similar to Apple's iPad are being introduced at the Consumer Electronics Show in Las Vegas, along with the latest 3D TV sets and other gadgets. But as VOA's Mike O'Sullivan reports, some consumers are asking whether they want or need all the new gadgets.

Fickle Consumer - News


Will Groupon Make Consumers More Fickle?
A new level of sophistication is needed. Without that, let the merchant beware. What do you think? What will it take to harness Groupon and its ilk into a sustainable value proposition for all—Groupon, merchant, and consumer?

Poll: 44 Percent Of Americans Say Economy Worse Under Obama
Public perceptions are of course fickle, laced with emotion and tainted by faulty memories, rendering dubious any relative assessment about different points in time. But the results amount to a sobering indication that the Obama administration

Instant view: Consumer sentiment slips in June
"We obviously monitor consumer confidence, but it is very fickle and there's not much of a correlation that we've been able to detect between confidence and behavior. Sometimes they diverge remarkably. So we don't put a lot of emphasis on this in terms

Mobile ecosystem in 'trouble', glory days over - Michael de Souza
The global mobile ecosystem's glory days are over, as the industry currently faces challenges ranging from fickle customers (little sense of loyalty) to price competition, high churn (especially in prepaid), and losing influence and power in customer

How Traditional MRP Takes a Toll on Sustainability
A new set of tactics is a necessity to better leverage working capital, control expenses and better serve a more fickle and demanding consumer. Implementing Demand Driven planning and execution tactics, detailed in the last third of the book,

п»ї

2011 - Real Results Consulting